On average, small businesses reach only 20% of their Facebook fans. Facebook’s complex algorithm takes into account likes, comments and shares to determine what posts to show your current fans.
Don’t miss out on exposure; check out these three tips to acquire more engagement and increase your fan reach:
Tip 1: Share Company Updates
Business related content is always relevant (and is most likely the primary reason a fan “liked” your page to begin with). Avoid the hard sell, and try posting your company’s special deals, offerings, events or company partnerships.
People like company material!
Tip 2: Ask a Question
Facebook is an ideal network for asking questions and receiving feedback. Is your business on the fence about a certain decision? Poll your fans! Or make it fun and post a fill-in-the-blank question or some trivia!
People comment on questions!
Tip 3: Mix it up with Media
Avoid potentially dull text updates by adding images. Discover what appeals to your fans, and share interesting, beautiful and/or humorous images. Have fun with this!
People share images!
Using these tips will lead to higher engagement and more fans. Try a variety of post types, and have fun with it!