Parents start booking summer camps on April 1 at 10:12 am (PST). April Fools! Obviously I’m kidding. The procrastinators will plan last minute as usual and the planners will start thinking about summer camps as early as the second week of January. Yes, that was not a typo.
“When do parents book summer camps?” Last week this question came up in our team meeting at PlaceFull. Unfortunately, we don’t have the resources to survey thousands of busy parents. Being a technology company, we adopted a much simpler solution called Google Trends to give us an understanding. Basically, Google Trends shows how search volume in a given country changes in popularity over time. I tested this by typing in “Summer Camps” and selected search queries for the year 2013 in the United States. The graph below is what came up.
Why not build your camp listings early? Our Friends over at the Issaquah Salmon Hatchery have already started getting bookings for camps in July & August! Also, last year many of our summer camp bookings occurred in early March. More and more camp bookings are happening, don’t delay because you think consumers aren’t ready to register their kids. What do you have to lose? You will just appeal to a larger audience and stress less about attendance rates. If you need help building listings or uploading listings to your website, please see the information we need to collect below.
The graph below shows the change in the popularity for the search term “Summer Camps” in the United States for 2013. The peak occurs in June, however you will notice there is a stead increase month over month leading up to June. More importantly, the search term becomes less popular after June. I would assume at this point many parents have already registered their kids. Think of it this way, every month your camp listings aren’t live before June, you could be losing customers that are in discovery mode.
What are you waiting for? Login to your dashboard and pick the camp template to get started! Ready… Set… GO!
Hint: Create a promo code to incentive parents to book even early!
If you need help creating a listing or uploading a listing(s) to your website? Send a PDF or a word document with all the details below to firstname.lastname@example.org and we’ll get them up and running for you!
- Title of the camp
- Date(s) of camp
- Price per camper & if you offer discount pricing for siblings
- Description of camp
- Attach at least 2 images
- Add-ons (hot lunch, snacks etc)
- Information you would like to collect at checkout (age of child, person picking up child etc)
- Any necessary Terms of Conditions