Thanksgiving has come on gone, but don’t forget to keep giving thanks. Bright red poinsettias are scattered throughout malls, restaurants, and coffee shops. The temperature is steadily declining, and snow is already falling in some parts of the country. Christmas lights are brightening the streets, and people are routinely sippin’ on hot coco – the holidays and the new year are fast approaching.
The team that POWERS your bookings
2014 was another amazing year over at PlaceFull. We added several new team members (including another office dog named Molly), partnered with Bing, and received great feedback and suggestions from many of our merchants. This advice initiated the creation of many features and provided a high level of certainty along the way. Below are just a few…
- New Booking Dashboard
- Mobile App
- Shopping Cart
- Booking Integration on Facebook
- New Listing(s) Layout Options
- Adding New Users to your Account
- (Newest) Get Paid in 24 Hours, Not 48 Hours
The list goes on. Can we get a “WOOHOO” for our dev team! Without their late nights, talents, and pursuit of perfection, PlaceFull would not be the powerful booking engine that it is today. Ok, enough about the PlaceFull team and what we’ve accomplished over here.
‘Tis the Season for Giving
We are doing something new to wrap up the year. This year we are presenting 9 awards for nine different categories to merchants all across the country that rely on PlaceFull to get more bookings night and day – some getting hundreds of bookings a month and others putting on their creative hats. Before we announce the nine winners, we’d like to thank all business owners that use PlaceFull to not only get more bookings, but also to manage their businesses. Without further ado, I present the 2014 winners…
1. Most Revenue – The Painted Pot – Carroll Gardens
The Painted Pot is a paint your own pottery studio in Brooklyn, New York. They offer a wide range of activities and events – painted pottery, mosaics, glass fusion, canvas painting, classes, parties (and adult parties), and more!
More recently they opened their third location in Park Slope, New York.
2. Most Bookings – Groupon (Hong Kong)
In September, Groupon Hong Kong contacted us looking for an easy way for Groupon customers to not only buy an admission ticket to Fright Dome (scariest haunted house in Las Vegas) but also to schedule their date and time. We delivered, and their customers enjoyed the convenience.
Much Success: Over 5,000 bookings!
3. Most Revenue Per Listing – SkyMania Trampolines
Jump, bounce, bounce a little higher, now FLIP! SkyMania Trampolines in Kirkland, Washington is a great place for activities and events – including parties, camps, and even corporate events. Old or young, you’ll get a great workout. You can play trampoline dodgeball, basketball, or just jump super high to experience a new view. You’ll sweat more than you think, so don’t forget to pack your shorts.
4. Best Images – Flatstick Pub
Drinking, dogs, and mini-golf, it does exist! Golf clap…
Flatstick Pub is a dog friendly bar and indoor mini golf course located in Kirkland, Washington. In the back of the pub, you will find a 9 hole mini golf course that will challenge any skill level (even scratch golfers). From personal experience, hole #4 can make or break your round.
Oh, I almost forgot, if you can’t find an item on the menu that catches your eye, they allow you to bring your own food. Additionally, you can order from a list of restaurants nearby. Let’s just say, this unique bar focuses on the customer experience.
Tip: High-quality images give new customers the confidence to buy online.
5. Most Add-On Sales – Posh Paint Pub
Posh Paint Pub is a paint your own pottery studio in Metairie, Louisiana. They have created beautiful listings for canvas parties, clay parties, bead classes, school field trips, and girl/boy scout troops. All great activities and events!
Last December, we launched a feature called add-ons. Not surprisingly, this allows you to add items to your listings (birthday cake, balloons, pizza, extra time, etc.) so your customers can easily select and book them at checkout. This saves them time and increases your revenue. Cha-Ching!
Mary Toca over at Posh Paint Pub has done a great job selling add-ons for extra party time, plates, T-shirts, and more!
6. Best Offline Marketing – Seattle Aquarium
More of a fun award! But…don’t forget, being creative offline gives your brand the opportunity to be shared and discovered online. In the new year, focus on why people share.
Hint: Humor, Cleverness, Excitement, Surprise
It’s hard not to share a diving Santa.
7. Most Booked Listings – Brush with Art
Brush with Art is a family-owned business that specializes in bringing fun and art into your everyday life! Jeff and Lillie Farris opened shop in 2002 and have been helping others fire up unique gifts ever since. Big congrats on their 12-year business anniversary on October 11th!
Once a month, they run an event called Girlfriends Night! This class has been extremely popular this year – 315 bookings!
8. Most Listings Created – Art Escape
Art Escape is a paint your own pottery studio located in Laconia, New Hampshire. A great place where artists of all ages can paint ceramics, make fused glass, take a canvas and cocktails class, or host a unique and memorable party. Follow your imagination and create something memorable for a loved one.
In 2014, Art Escape redesigned their website (looks amazing!) and created over 150 activity/event listings on PlaceFull! We can’t wait to see what’s in store for 2015.
9. Most Bookings After Hours (6pm-8am) – Chocolate Box
Chocolate Box in Seattle, Washington doesn’t just sell wonderful chocolates, but wine too. They also have educational events, classes, host parties, and tours – all introduce you to the chocolate industry and to the people that make their wines.
You can visit a chocolate factory, make your own chocolate bars, learn how to temper chocolate, learn the art of truffle making – all while sipping on some peanut butter hot chocolate. Their Truffle Making and Wine Tasting Class received the most bookings when after normal business hours.
Current Promotion: Buy a $100 gift card and receive a $20 thank you card on the house. Plus, you will be entered into a drawing for another $100. The offer expires December 24, 2014.
That’s a wrap!
Big thanks to all of our merchants for making it a year to remember. Merry Christmas and Happy New Year!