Looks like Facebook is taking a review from Yelp’s book. And we think it’s a five star one!
Yelp is often known for their reviews – holding business accountable and helping consumers make better decisions. However, they, like any service, are trying to prove the full value of their service to local business owners. On March 25, 2013, they released a new revenue estimation tool. This free feature helps quantify the revenue opportunity Yelp is sending to each business. Additionally, it establishes a baseline for businesses that are considering buying ads. Just months later, they launched a call to action feature as part of their enhanced profile option. This feature allows business owners to promote a desired action.
Have you claimed your Yelp business profile? If not, we highly recommend this for two reasons:
- It makes your business more credible.
- With time, positive reviews leads to higher search engine rankings.
Like Yelp, Facebook now has a call to action (CTA) option of their own. They started rolling out the new feature on Dec 11, 2014, so sit tight if you haven’t seen it on your Facebook page. Again, like Yelp, these buttons are designed to bring a business’s most important objective to the forefront. These clicks can be monitored in your insights reports.
Just to be clear, this CTA option does not replace your booking page powered by PlaceFull on Facebook. Your listings will still be bookable directly on your Facebook page. This is just an added feature.
Early Success Story
Over the course of a three-week test, the Sign Up call-to-action button delivered a 2.5x higher conversion rate versus other comparable social placements aimed to drive new user acquisition. — Brian Kim, Director of Acquisition, Dollar Shave Club
Get Started in 3.5 steps
As I mentioned above, Facebook is slowly rolling out this feature, so let’s see if you have it first. Head over to your Facebook page. See your big cover photo? If you have the call to action option, you’ll see it beside the share button in the bottom right corner of your cover photo. See it? If not, check back in a few days. If you do see it, click it.
Choose a button and enter your website. If you have a dedicated mobile site, make sure to add it too. Hit next.
Yep, the call to action buttons work on mobile devices too, including tablets. Steps 3 and 3.5 are pretty much identical. First, choose where you’d like to send iOS users. You can redirect them to a specific page on your website (we recommend your book online page) or an app if you have one for your business.
Now, add where you’d like to send Android users. Again if you pick the “Book Now” CTA (which we highly suggest), we recommend sending users to your book online page powered by PlaceFull.
If you’d like to see an example, check out how HiLine Lanes is directing users to their party booking page to increase their booking revenue.
For the longest time, we (speaking on behalf of consumers) couldn’t book when we wanted to. Not only were we limited to business hours, but we also didn’t exactly carry around smart devices. Remember the famous Zach Morris phone? Technology lagged, and we dealt with it. Mostly because we didn’t know any better. However technology has caught up and is giving small businesses the ability to operate more efficiently from many angles.
Are you offering your customers the ability to book online, anytime?
Consumers are always searching and once they find your business, whether that’s at 2pm or 2am, they expect to book online instead of leaving a voicemail. Facebook, Yelp and PlaceFull are all making it easier for your customers, in turn increasing your bottom line. Check out PlaceFull’s affordable pricing and request a demo today!