The Ashwaubenon Bowling Alley isn’t just your typical bowling alley! Ashwaubenon is a modern day bowling center that provides a great space for their guests and does an amazing job keeping the alley lively by hosting a wide range of fundraisers and special events. When the bowling alley first opened in 1976, they only had 24 lanes. Fast forward 40 years, and the popular hangout now has 60 lanes to accommodate returning guests. As their center grew, so did their need for cutting edge technology and a software solution like PlaceFull’s online reservation system.
PlaceFull & Ashwaubenon – A Beautiful Relationship
PlaceFull and Ashwaubenon united about 11 months ago. Since joining forces, the alley spends less time hanging on the phones, has seen a drastic increase in online reservations, and have been put at ease by the simplicity of PlaceFull. When we spoke to General Manager, Matt Orvis, about his experience using PlaceFull, he couldn’t stress enough about just how easy PlaceFull has made their life.
Lane Management – Done Right!
When asked what Ashwaubenon’s favorite PlaceFull feature is, the answer was a no brainer – Resources! The alley has found that the Resources tool saves them a ridiculous amount of time on managing their lanes because lanes can be blocked off for months in advance with a simple click and drag over their PlaceFull business calendar. Because Ashwaubenon always has many different events lined up, the Resources tool has helped them avoid double bookings and block off lanes for special fundraising events and league nights alike! The difference in time that PlaceFull has saved Ashwaubenon since implementing our online booking software is simply night and day!
Valuable Time Saved with Increased Online Reservations
Ashwaubenon has definitely seen an increase in online booking activity since using PlaceFull. The alley actually prefers their customers to place reservations online because of the amount of time it frees up for them. When customers call to place a reservation for open bowl or a birthday party, they redirect customers to their website to place a reservation. Ashwaubenon doesn’t take reservations over the phone for open bowl – they are exclusively placed online. For birthday party reservations, the alley offers an incentive for their customers to book their party online. If a reservation is placed online, the birthday child receives free bowling! Matt explains –
“The money we spend on the birthday child by doing this is easily made up by the time saved on the phones. Depending on the birthday mom, a party reservation could take 5-20 minutes on the phone. If the party is booked online, the reservation information is spelled out nicely for them to understand.”
Not only has the bowling alley seen great results with increased online reservations, but PlaceFull has also opened up their world to add-ons to help increase revenue. About 50% of Ashwaubenon’s customers select add-on options to include with their reservation. Little work is needed on Ashwaubenon’s end to create the add-ons and is well worth giving customers the option to add-on items like a veggie tray or other snacks to have ready for them upon arrival to their reservation.
More about Ashwaubenon
Ashwaubenon is a bowling alley loved by many in Green Bay, Wisconsin. If you’re in the area, be sure to visit or book your own party in their private party space – Matt and his staff would love to have you!
Ashwaubenon holds multiple fundraisers throughout the year and takes pride in giving back to the community. In the beginning of November, they held their annual fundraiser to give back to the Green Bay homeless shelter and raised an outstanding $175,000! Over the past 18 years of hosting the fundraiser, Ashwaubenon has kindly raised and donated $2 million dollars to the shelter. Matt Orvis, explains the key to their business’s success is the effort they have put forth dabbling in many different areas by hosting all types of different events and leveraging technology solutions like PlaceFull to manage and grow their business.