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Merchant of the Month – Color Me Mine Cypress

logo.pngThe journey started just 3 years ago when the former Girl Scout Troop leaders, Katie Summerford and Vicki Burgess, got wind that their local Color Me Mine ceramics studio was up for sale. Before they knew it, Katie and Vicki went from crafting with girl scout troops, to crafting a business.

With their new business in the works, Katie and Vicki started to assess what they liked about the existing business model, and what they wanted to change. This lead to the realization that they were in need of a new online booking solution.

The Perfect Solution

While attending the annual CCSA (Contemporary Ceramic Studios Association) convention, Katie and Vicki discovered PlaceFull. The two business owners were drawn to the PlaceFull booth by smiling faces, and decided to stop and see what PlaceFull was all about. After running through a brief demo at the booth, it became clear that PlaceFull was the booking solution they had been looking for. While their former booking system could only manage parties, PlaceFull would allow them to offer classes, workshops, and other private events online.

When asked about their decision to sign up for PlaceFull, Katie said, “Do it. Make the change as soon as possible – you’ll be happy you did and you won’t regret it!”

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More Time, More Revenue

we-had-never-sold-out-of-a-class-before-using-placefullBefore PlaceFull, the studio had struggled with filling up their classes. After implementing PlaceFull, Katie and Vicki are able to promote ALL of their events and have sold out of multiple classes  – finding themselves busier than ever with a dramatic increase in revenue! Instead of spending time promoting their events, Katie and Vicki can now put more time and energy into the flock of customers that walk through their doors.

Reliable Support

For owner Katie, one thing that really made the transition to PlaceFull painless was the customer support she received along the way from the PlaceFull support team. There are many resources available to PlaceFull merchants such as the PlaceFull Support page or the Copy of We had never sold out of a class before using PlaceFull! (12).pngPlaceFull Members Facebook page to make getting help easy! She was pleasantly surprised when she reached out for assistance and immediately got the help she needed.

PlaceFull’s Simplicity

The simplicity of PlaceFull was a breath of fresh air for the two studio owners. Since switching to PlaceFull, Katie and Vicki love how easy it is to navigate their account and set up events. Today, Katie finds herself creating events online in a matter of minutes and managing her booking calendar with ease.

Looking Forward

PlaceFull brings new found hope for Katie and Vicki for the coming new year as they watch their business grow. Impressed with her experience using PlaceFull, Katie even took it upon herself to share their studio’s success with fellow Color Me Mine franchise owners. Being a franchise owner, she knows how overwhelming implementing new business practices can be. Katie’s message to other Color Me Mine studios is clear… “you won’t regret it!”

More About Katie & Vicki

You can find Katie and Vicki’s Color Me Mine studio nestled away in beautiful Cypress, Texas. The studio is centered around ceramics and they have recently started experimenting with board art classes! With their out of the box thinking, Katie and Vicki even found a way to cut the cost of classes for their customers by taking the extra time to buy wood from Home Depot and cut the wood themselves.

Katie and Vicki go the extra mile for their customers and find happiness in bringing people together with art. Katie expressed, “during Christmas time, there were dozens of little gifts under trees out there that brought smiles to people’s faces on Christmas. Knowing that we played a little part in their happiness and making them smile is my favorite part of my job.”

If you’re in the Cypress area, be sure to visit or book an event with Color Me Mine – Katie and Vicki would love to have you!


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FEATURE RELEASE: Listing Categories, 1 Page Checkout, Auto-Unpublish Listings, and Dashboard Update

The last feature release of 2016 is finally upon us. We are excited to help you get ready for the new year – check out all of the NEW and awesome additions we have in store for you below!

Listing Categories

The NEW Listing Categories feature takes listing customization to the next level – giving merchants the ability to pick and choose what events they want displayed on their calendar and list view. Instead of displaying all events on one calendar or list view, you can now create multiple calendars or lists to add to their website and Facebook.

Does your business offer a variety of party packages? If that is the case, you can now create a list view of all your parties that you have to offer! Or maybe your business offers both kid and adult events? Now you can easily create two separate list views to display all of your categorized events in an organized way for you customer’s viewing.

Auto-unpublish Listings

The NEW Auto-unpublish feature is a sure way to declutter your List View of events. Keep your past and present listings organized and save yourself time weeding through expired listings. With the simple click of a button, turn on the auto-unpublish feature to automatically unpublish listings from your List View when they expire.

1 Page Checkout

We love giving our merchants options! Choose how you want your customers to experience the checkout process. Do you prefer PlaceFull’s traditional checkout made up of a few quick and easy steps? Or would you prefer a one page checkout that displays all steps? The choice is yours!

Dashboard Update

Last but not least – our new and improved dashboard options! The NEW Manage drop-down tab was created to make it easy for you to quickly access the pages you frequent the most. Under the new tab you can find pages such as: Listings, Categories, Booking Questions, and Listing Settings. Click around and check out just how convenient the new layout is!

Any questions about the new features? Feel free to give us a call at (206)624-0295 with any comments or concerns, we’d love to help you out as always!

The PlaceFull Team


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How to Get More Mobile Online Bookings on Facebook

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Is your Facebook optimized for mobile bookings?

Nowadays, we are finding that more and more people are using their mobile devices to keep in touch with the online world – especially when accessing Facebook. It’s important to make mobile booking easy for your customers and to optimize your Facebook business page. PlaceFull made a quick video to show you how to do just that – in 2 simple steps!

Watch our short video below and learn how to get more mobile bookings on Facebook!

or Follow the Steps Below to Optimize your Facebook for Mobile Bookings

  1. Login to your PlaceFull account
  2. Click the green drop-down arrow by your account name and select Your Page from the drop-down menu

Next, you will need to edit your Facebook Call to Action button using the steps below:

  1. Login to your Facebook Business page
  2. Click the blue button on the right side and select Edit Button from the drop-down menu
  3. This button usually defaults to “Call Now” – you will need to push the Back button and select Book Now as your Call to Action button.
  4. Copy and paste the web address from your PlaceFull one pager (or other desired destination)
  5. Click Save Changes

 

Any questions? Feel free to give us a call at (206)624-0295 with any comments, we’d love to help you out as always!

The PlaceFull Team


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Merchant of the Month – The Ashwaubenon Bowling Alley

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About Ashwaubenon

The Ashwaubenon Bowling Alley isn’t just your typical bowling alley! Ashwaubenon is a modern day bowling center that provides a great space for their guests and does an amazing job keeping the alley lively by hosting a wide range of fundraisers and special events. When the bowling alley first opened in 1976, they only had 24 lanes. Fast fashwaubenon-home-pageorward 40 years, and the popular hangout now has 60 lanes to accommodate returning guests. As their center grew, so did their need for cutting edge technology and a software solution like PlaceFull’s online reservation system.

 

PlaceFull & Ashwaubenon – A Beautiful Relationshipquotes-8

PlaceFull and Ashwaubenon united about 11 months ago. Since joining forces, the alley spends less time hanging on the phones, has seen a drastic increase in online reservations, and have been put at ease by the simplicity of PlaceFull. When we spoke to General Manager, Matt Orvis, about his experience using PlaceFull, he couldn’t stress enough about just how easy PlaceFull has made their life.

Lane Management – Done Right!

When asked what Ashwaubenon’s favorite PlaceFull feature is, the answer was a no brainer – Resources! The alley has found that the Resources tool saves them a ridiculous amount of time on managing their lanes because lanes can quotes-12be blocked off for months in advance with a simple click and drag over their PlaceFull business calendar. Because Ashwaubenon always has many different events lined up, the Resources tool has helped them avoid double bookings and block off lanes for special fundraising events and league nights alike! The difference in time that PlaceFull has saved Ashwaubenon since implementing our online booking software is simply night and day!

Valuable Time Saved with Increased Online Reservations

Ashwaubenon has definitely seen an increase in online booking activity since using PlaceFull. The alley actually prefers their customers to place reservations online because of the amount of time it frees up for them. When customers call to place a reservation for open bowl or a birthday party, they redirect customers to their website to place a reservation. Ashwaubenon doesn’t take reservations over the phone for open bowl – they are exclusively placed online. For birthday party reservations, the alley offers an incentive for their customers to book their party online. If a reservation is placed online, the birthday child receives free bowling! Matt explains –

“The money we spend on the birthday child by doing this is easily made up by the time saved on the phones. Depending on the birthday mom, a party reservation could take 5-20 minutes on the phone. If the party is booked online, the reservation information is spelled out nicely for them to understand.”

Awesome Add-onsquotes-2

Not only has the bowling alley seen great results with increased online reservations, but PlaceFull has also opened up their world to add-ons to help increase revenue. About 50% of Ashwaubenon’s customers select add-on options to include with their reservation. Little work is needed on Ashwaubenon’s end to create the add-ons and is well worth giving customers the option to add-on items like a veggie tray or other snacks to have ready for them upon arrival to their reservation.

More about Ashwaubenon

Ashwaubenon is a bowling alley loved by many in Green Bay, Wisconsin. If you’re in the area, be sure to visit or book your own party in their private party space – Matt and his staff would love to have you!

Ashwaubenon holds multiple fundraisers throughout the year and takes pride in giving back to the community. In the beginning of November, they held their annual fundraiser to give back to the Green Bay homeless shelter and raised an outstanding $175,000! Over the past 18 years of hosting the fundraiser, Ashwaubenon has kindly raised and donated $2 million dollars to the shelter. Matt Orvis, explains the key to their business’s success is the effort they have put forth dabbling in many different areas by hosting all types of different events and leveraging technology solutions like PlaceFull to manage and grow their business.

To learn more about PlaceFull give us a call at (206)624-0295 or click here to schedule a chat with us.


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Merchant of the Month – Kids Place 4 Fun

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 Samara’s Story

Kid’s Place 4 Fun was a mere dream for Samara when she began her journey as a young business owner at the age of 23. Her love for creativity and child psychology sparked the idea of opening an art studio so she could help kids learn quotes-7how to express themselves with creativity. In September of 2000, she took a leap of faith and opened Kid’s Place 4 Fun. With a little trial and error, she quickly learned what worked for her, and what she needed to do to get her business to take off. 16 years later she is happily married, a proud mom of two, and is successfully living her dream of running a business that has brought joy to countless kids.

Samara’s Website and Online Booking Success with PlaceFull

august-2After establishing her business, Samara started to noticed the trend of more people using the internet for things like online booking. When she found PlaceFull, she knew she had found the right place to help her optimize her online presence.

PlaceFull designed a new website for Samara and she has seen her bookings sky rocket! Since the new site went live, she has had 7x as many online bookings. Her strategically placed “Book Now” buttons and easy ways for customers to navigate to her event pages has made it simple for customers to place their reservations online.

New Avenues of Business

As her bookings roll in, Samara has found that PlaceFull’s Online Booking is not only easy, but it has freed up a huge chunk of her time. She now spends less time on the phone and less time having to manage her booking calendar. With more time on her hands, Samara has gone from focusing on walk-in painting and parties for the past 16 years, to now being able to offer classes and workshops as well!quotes-8

Convenience, Convenience, Convenience

PlaceFull has made booking online convenient for Samara’s customers as well as for her. She now has the luxury of being able to manage her business from anywhere and is able to do a lot of work from home without having to stress about being away from her business. Most importantly, this means getting to spend more time with her family.

PlaceFull’s Awesome Customer Support

14262611_1765727533667009_434507175_n-copyThe customer support Samara has received throughout her experience with PlaceFull has been one of the key factors in her successful transition to online booking. 

“You guys helped so much and have always been there for us through everything. I can text you guys and you respond right away and make me feel that you’re genuinely concerned about what I’m concerned about. You respect our business and that it’s our livelihood.”

At PlaceFull, we really strive to be there for our customers. Online booking is meant to bring ease to the hectic life of a business owner, and we are always there to help do just that every step of the way. 

Recap of Samara’s PlaceFull Perks 

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More about Kids Place 4 Fun

Kid’s Place 4 Fun is a drop-in art studio and premiere party place located in Needham, MA. If you’re in the area, be sure to visit and take your pick of painting pottery, plaster, or canvas, mining for gems, or making a candle – Samara and her staff would love to have you!

To learn more about PlaceFull give us a call at (206)624-0295 or click here to schedule a chat with us.


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Throwback Thursday – Listing Add-ons with Photos

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This week’s Throwback Thursday feature instantly adds value to your online bookings!

Often customers prefer to book their party or event online. With our easy booking process, customers are able to place their reservation online, choose from a list of any extra items that they would like for their party, and pay for their event in a matter of minutes!

At the time of check out, it is hard for customers to resist add-on items for their party such as balloons, birthday cake, pizza, and more! We also find that our art studios love this feature to give their customers the option to upgrade their canvas size for their paint night event!

PlaceFull’s add-on feature allows you to add customized upgrade options to all of your PlaceFull listings – complete with photos! With custom upgrade photos, customers get more out of their event while you earn more money for your business!

Benefits of Using Add-ons:

  • Added Revenue – Actively using upgrade add-ons has been proven to increase revenue by 37.3% per booking!!
  • Listing Eye Candy – Make your upgrade options stick out with eye catching photos of the extras you offer! It’s hard for a customer to skip over a picture of a sizzling cheese pizza or birthday balloons that would top off that birthday party they just booked!
  • Customer Awareness – Visually lay all of your upgrade options out for customers online so they can easily add them to their event. When booking an event over the phone, customers may be unaware of the great add-ons your business has to offer and are much more likely to throw in extras when booking online.
  • Customization – Show your customers how awesome your business is with all of the great upgrade options you have to offer. Create unique upgrades with our custom add-on button and upload your favorite images to showcase your business!

 

Check out the examples below of what our upgrade options look like during the booking process!

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If you would like help setting up your listing upgrade options, give us a call anytime at (206) 624-0295 or email us at hello@placefull.com !