Steve Krug, an information architect and author of “Don’t Make Me Think” once said: “Nothing important should ever be more than two clicks away.” The concept is simple, don’t make it hard for users to discover important information.
The internet seems to be more and more ubiquitous. Mobile phones, wearable devices (Google Glass), and even Google’s self-driving cars are now part of the new age of technology connecting us to the internet. For consumers, this is creating new expectations to do everything online in real time. If they can’t complete a transaction online with a business they will go somewhere else. Your business has to be available and accessible to do more business night and day.